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We were frustrated with industry experts’ “Shotgun blast “approach to advertising and their “best guess” as to what pull-through by customer target they were being achieved.
The customer demographic data they used to manage our marketing campaigns was several quarters old, inaccurate, and overpriced.
We started asking critical questions.
How do you optimize brand marketing campaigns without knowing who’s buying your products?
How do you manage Brand resource expenditure without accurate customer measurements?
With that in mind, we decided to buck the status quo and build our world-class solutions.
– Brick-and-mortar customer insights were limited at best to viewer and panel data.
– Cluttered loyalty and credit card data that provides a rough estimate of 20-25% of the actual in-store customers’ demographic insights yet does not promote any relationship between resource expenditures to gain or grow customer base.
– Traditional and Digital advertising avenues provide resources to enhance consumer targeting yet are limited.
No direct causal relationship tool was established in the marketplace that measures the exact customer demographics combined with the advertising platform targeting, advertising affidavits, and resource expenditures.
Our process enables an accurate, clear and precise reflection of who the customer(s) are, what they buy, when they buy, and for how much with an 97% accuracy rate. These data sets can inform everything else the QSR and Fast Casual brand does from a Marcom, taste & trends adoption, advertising and operational perspective while mitigating resource waste.
The system and process enables accurate near real-time data that can be immediately actionable. This is not a quarter by quarter or monthly look back through regression or other layered data from outside resources, rather a real reflection of the Brand customer almost as it happens.
Deploying enlightened data is quick, easy and can transform actionable data into real results in as quickly as two weeks.
Signage, Website & App
Online, Data Gathering & Social
